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Proactiveness is taking initiatives, whereas aggressiveness is taking the final call and going for the kill.
Proactiveness Pro's - Good planning, Project time saved, foreseeing trouble shooting,
Proactiveness Con's - hesistance, lost of resources in extra planning, Wrong foresee leading to misguidance.
Aggressive Pro's - Firm decisions, Clear directions, Project time saved.
Aggresive COn's - BAD PR sometimes, collegagues irritated by dictating terms, peaking early.