Register now or log in to join your professional community.
CRM had its origins in two unrelated places. One was in the U.S. where it was driven by technology. Under the direction of marketers, information technology and statistical algorithms were developed to increase the efficiency and effectiveness of selling what a company makes. CRM systems such as call centers, web sites, customer service and support teams, and loyalty programs
The second place CRM developed was in B2B marketing in Scandinavia and Northern Europe. The IMP (Industrial Marketing and Purchasing) Group has been instrumental in developing our understanding about the nature and effects of building long-term, trust-based relationships with customers.
Customer Relation Management is meant for every kind of sale platform, its a vast term, cannot be viewed in a scheduled platform
