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The logo should reflect the identity of the brand itself.
1. Be simple
2. Be dynamic
3. Be versatile
4. Be unique
5. Be meaningful
Let it be simple.
Bold lines.
Do not add a lot of colors just one or two.
You have to see it in black and white too.
No thin lines cause in small print outs like business cards it won't be seen.
Choose your colors carefully it is going to be your brand identity and how people remember you.
BE SIMPLE & DYNAMIC,----THAT IS THE BEAUTY OF SIMPLICITY.....ALWAYS CREATE A LOGO THAT WILL REGISTER TO ANY CONSUMERS MIND FOREVER, FOR EXP:Coca cola, Do you still remember when you first purchase at school??? DOES IT STILL RING A BELL?? SO IT SHOULD BE A NO.1 CHOICE ONCE A NEED FOR PURCHASE IS AT HAND.
what is your company all about,
how do you want to present your company to the public?, formal or informal
you need to come up with a theme and color
what do you want your logo to stand for?
get the picture yet?
logo should be reflect your comapny message or work
It should be unique through representing creative idea . The more the logo is simple the more it will be better. It should be clear& recognizable enough to reflect the identity of your product. the last point is that do your best to give your logo the ability to work with black and white as well as with colours
it must depict your industry & objectives
1. Visit the sites,99designs.com or dribble.com
2. Get some inspiration from those sites
3. Start working using Pen and Paper
4. The fire up Photoshop or Illustrator and make the logo there
5. Lastly, show it to the world and be proud of your first logo!
Your logo should be consistent with your theme. Determine first what your web site is all about. For example, if it is about ecological sustainability, then your logo should be something that speaks about this theme.
First thing logo must be design to present exactly your business purpose. It should in simple but correctly fit to your purpose. not with multiple color. It must be with1 to3 color