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What is most important in making a marketing Strategy for a brand?

What are the forces affecting marketing strategy? How Can we overcome that forces? How we convert them into positive forces for our brand?

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Question added by Abdul Wahab Qadeer , Enterprenior , Mall Of Grocery
Date Posted: 2014/04/30
Ahmed Zawawi
by Ahmed Zawawi , business consultant , confidential

communicate what is the brand all about and whats in it for the consumer/customer..

Mohammed Thiab
by Mohammed Thiab , Founder / Chief Consultant , MV Consulting

Depends on the brand ... is it totally new and unknown ??? or is it a well known brand like Coca Cola, Pepsi Cola, McDonalds,IBM, Boeing or HP ?? 

 

The marketing strategy capitalizes on known/popular/trustworth brand names to increase their market share and the volume of sales, revenues and profits

 

If the brand name is still new and unknown, then there is still a long road to go to build the brand name and its reputation ..

Muhammad Obuid
by Muhammad Obuid , مدير مخزن , spinneys egypt

Personal selling and sales promotions

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