1.Build Up Your Own Profile. Many of the most-talked-about startups are run by people who are high profile. These are people who work very hard to build their own personal profiles and brands. They’re promoting themselves as a means of promoting their companies. Focus on building trust, reputation and thought leadership, even at a small scale, and you’ll see results.
One of the masters of this approach is Mitch Joel. He’s everywhere in the web marketing scene and that provides incredible exposure (and you can be sure business) for his company Twist Image.
You don’t want to run a faceless startup.2.Participate Locally. In Silicon Valley where the startup ecosystem is so strong, this may not be an issue, but elsewhere startups aren’t participating enough at a local level. Sure, your client base isn’t exclusively local (or based there at all) but participating locally within the startup community has many advantages. Primarily, you’re building goodwill amongst your local peers; people who are more inclined to help out for the heck of it, to see a local success story. You’re building up friends, ones you’ve met face-to-face, who can spread the word, create buzz and provide leverage for further marketing efforts down the road.3.Start a Company Blog. There’s really no reason you shouldn’t have a blog. Yes, everyone and their cousin’s dog is blogging, but it remains an effective way to build buzz. Company blogs are interesting because they don’t just represent the voice of a single person; they represent the voice of a company. This is certainly different from a personal blog, and even different from many business blogs run by consultants, freelancers, etc. There are plenty of great examples of company blogs, including Demand Satisfaction! and Voodoo Ventures.4.Use Video. Video is hot, there’s no two ways about it. And startups can use video quite easily to get viral attention. This approach is more “shot in the dark” than a blog (which really should be a long-term, organic marketing strategy) but it’s worth trying. Connected Ventures kicked ass with their lip dub video. Humor works best, as we see with the Freshbooks video job ad. The guys at Thoof did a great job with an Apple spoof ad, comparing themselves to digg.5.Submit to Startup Listing Sites. Certainly, getting on TechCrunch, Mashable, CenterNetworks or one of the other big blogs that cover startups is great, but there’s no shortage of smaller players in this space that can build awareness and drive traffic. For example, KillerStartups allows anyone to submit a startup, and the community votes on it. I’ve heard several good reports of the traffic it can send. Other sites include Go2Web20, Listio, Simple Spark, StartupSquad and Feed My App
at initial stage you communicate with people through social media like facebook blogs websites make pages and share on face book advertisement on television sent text messages broushers news paper pamphlets,banners etc
