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1. Quality of product
2. Customer more focus after sales services & support
3 On seller point of view selling an expensive solution/brand make him/her more visible in the market
when you politelly and logically tell the reality of good quality of your product to the customer he will deffinatelly ask so many questions related to this product. if you know each and everything about your product you can explain it to your customer. i am sure if you can do minimun5 minuts good convertation with your clint he will deffinatelly get intrested in oyur project. but first of all you must know his need. and accourdinglly to his requairment you should choose your way. tahnks