Qualitative research is exploratory research used to uncover consumer attitudes, motivations and behaviour. What techniques can be applied?

Marketing Management Marketing Consumer Insights Business Development Management

Question added by Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive
Date Posted: 2014/05/02

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by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

to measure the qualitative aspect of organisation is bit tricky because it is related to human psychy ,,, to judge the satisfaction level of your customer is again big question,,,3rd party survey is the answer if your company can afford it.

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