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What are the major defects in sampling?

When can a customer sample surveyed be skewed?How can it be biased? What is the risk ?

Marketing Mix Customer Surveys Field Sampling
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Question added by Subhranshu Ganguly , Quality Analyst. , WIPRO
Date Posted: 2014/05/03
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Ashad Raja
by Ashad Raja , QA Executive , Al Fakher Tobacco Factory

Sampling should be done when the instrument is continuously and properly running, before we collect the sample make sure the sample bottle is properly cleaned. 

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