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How do you write a title that will make people want to click and read more?

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Question added by Samar Saleh , Community Manager , Bayt.com
Date Posted: 2014/05/07
Linda Draskic
by Linda Draskic , journalist, PR&Marketing , Styria

"I was shopping today and lost my hat"...Will you read that?

"When I was shopping today, suddenly this happens! "  And how about this one?

You need to know how to make people curious :)

 

Rajiv Yajnik
by Rajiv Yajnik , Vice Pesident Fmcg & Sugar , EID Parry India Ltd

7 Ingredients of a Click Worthy Title

Assuming all other factors neutral for the moment, let's look at what I think are 7 most important ingredients of your titles;

  1. Curiosity
  2. Benefit
  3. Emotion
  4. Tangible
  5. Appearance
  6. Sound
  7. Expectation

This is a very broad subject & in this limited opportunit the above is what I can answer.

Rgds

Rajiv

Deleted user
by Deleted user

i will not write ,,, " please read this to win10000 dollars " cause overshowing make people loss the interest of  reading 

Ahmed Elkhodiry
by Ahmed Elkhodiry , Regional Consultant , Euromonitor International

Make people curious and have a question mark in the title. People will always want to know the answer of any question once they are asked, and will never settle until they know the answer, even if it was silly or not in their area of interest.

Khatim Abbas Seed
by Khatim Abbas Seed , BUSINESS CONSULTANT , Google

  1. Play (but don’t prey) on people's innate nature of being curious intelligent beings. Give them something that will make them curious to follow-through with their instant perception of the weird, unconventional, challenging, or inviting short title you have.
  2. Place yourself in their shoes (or in this case, their seat behind the PC or carrying a tablet or a smart phone) and imagine what would make YOU "wanna" click on read more in order to know more.
  3. Important: don’t forget to add "read more" a visibly and visually clear way, while breaking your text in the right place.
  4. Don’t fail them or fool them with a follow-up to the story or news that is anything but interesting, or they will ignore your upcoming posts.

Fazal Ebrahim Dawood
by Fazal Ebrahim Dawood , Chief Executive Officer , Stardist Ltd

By being creative, trendy, pro active and savvy 

Mohammed Embaby
by Mohammed Embaby , مدير المشتريات , مجموعة مكييون - مكون للتجارة

Varies depending on the target audience  But it must be the fact that the title is going to ask either or be shocking for the target group

Ahmed Sharab
by Ahmed Sharab , الرئيس التنفيذي , Healthline Clinics

DO NOT READ MY ANSWER !!

How about this !!...

All answers are great. i agree with all answers (untill the current date!). I would add: using numbers ...

Like "7 Steps to get rid of your obesity", or "10 mistake every manager does". Also using the questions, and funny palying with words (including the misspelling & grammer mistakes on purpose, but you should mention that), like "Pro-teens most important protien", or "iPhone, iPad, and I Paid" or "ARTeries", and so on. You always can depend on the hot topics, like "World Cup for teens" (instead of14, which represents2014)". Using bold fonts, using capital letters also could be useful.

Becareful that if your content is not interesting as the title, the audience will not complete reading. Of course you don't just want clicks, you need someting more.

Tariq kamal
by Tariq kamal , Public Relation Coordinator , Al Nasser Holdings LLC

its depend on the subject or topic if the topic is interesting the people will like to read....

Manu Sankar Das
by Manu Sankar Das , Associate Director, Brand Marketing , Redbus

If you are aiming to get people like yourself to click, put yourself in the shoes of the person and do a test run. If you think its attractive enough to deserve a click, go with it. If not, rephrase the title. Thats the general thumb rule with content generation. Like others already mentioned, the idea is to create curiosity and generate some sort of excitement. 

zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

if you have regular readers than do not cheat them,,be fair and orginal on your topics , titles etc,,,, title must be the essence of your writing.

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