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What percentage of consumers regularly or occasionally go online to conduct research before making an in-store purchase?

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Question added by Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive
Date Posted: 2014/05/07
Menerva Melad
by Menerva Melad , Account Executive, Key Accounts , Graphic Home Company

developed countries - majority, developing countries, it is limited to only cities & towns

Fazal Ebrahim Dawood
by Fazal Ebrahim Dawood , Chief Executive Officer , Stardist Ltd

A majority of consumers in developed countries do research online before buying as per latest studies and research. 

I do it regularly before finalising any big purchases 

Ashok Kumar KG
by Ashok Kumar KG , Head Marcom & Activation , Radio Mango - Malayala Manorama

developed countries - majority, developing countries, it is limited to only cities & towns with interet connection...rest everywhere its word of mouth and peers :)

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