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1. Star performers are those having high market share and high business growth rate,. The basic characteristics are :
a) highmarket share and high growth term as the market leaders.
b) able to gnerate high amount of cash from the business.
c) startegy will be to hold the shares
2. Dog performers are those having low market share and low business growth rate,. The basic characteristics are:
a) lowmarket share and low business growth rate
b) it ties up the cash flow
c) liquidation can be a good options
d) try to minimise number of dogs in the company
