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What is better strategy for well known multinational organization , globalization or localization and why ?

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Question added by Deleted user
Date Posted: 2014/05/08
Bassem Al-Ahmad
by Bassem Al-Ahmad , Financial Director , ADR

The fact that it's a well-known multinational organization means that it has already achieved globalization. So localization should be a priority. However, expanding to other markets shouldn't be neglected. And afterall, it all depends on the vision of the top management.

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