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One should use simple words with clarity to make communication effective. Because communication is two way process,when the speaker starts his communication the listener should understand the communication or else its waste of time or it will mislead to a wrong interpretation and it may be a bad communication.
Communication is a way to express our ideas, thoughts and expressions and hence it should be simple as much, to make it understand.
Good communication is an important matter not only people but also organization. Good communication indicates that you are suitable person in the right position.I always use simple and clear message in my communicaion dut to time and cost. For effective communication I always follow07 Cs':
Certainly, I used to use simple words cause this way doesn't waste time and push people to talk with you, deal with you and ask you.