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Will secondary/desk research be enough to come with consumer insights in a dynamic 'middle east' market , consider a expat wrkng on a mrktng campaign?

Media Strategy Marketing Consumer Insights Desk Research
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Question added by Ashok Kumar KG , Head Marcom & Activation , Radio Mango - Malayala Manorama
Date Posted: 2014/05/10
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Sital Mistry
by Sital Mistry , Area Manager- Marketing and Operations , Al Futtaim Finance

To start off, maybe yes, but once you start ypur research you will realise that there isnt much done in this part of the world which means primary research will have to be conducted.

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