Marketing Talent Test: You need to promote a Product you don't trust. What are the first 3 questions you would ask to BRAND Manager?

thank you for your invitation .

really u make me think alot how to answer your question

normaly , i like to ask  WHY  , How , What

i n details i will say

first i will show the brand manager my concerns about the new product , and why i do not trust it

may be he can show me things make me trust this product , or he realize that its better to adjust the product to be more suitable from my point of view .

2nd  , who care to use this product from his point of view , and why this customers should trust what i cant trust

3rd , i would like to ask him to show me the business Case , and informations for collect requirment process , showing why , how and what

I never - and won't ever - promote a product that I don't use or not comfortable with because I don't want to deceive people.  If ever I come for an interview for a Sales or Marketing job, I first would want to study the product. If I am not convinced about it, I won't pursue working for the company.  I'm in the Advertising profession, too, and I want to upheld Truth in Advertising at all times.

My conditions for accepting the job will be:

1.  What is the product?

2.  May I study about it to familiarize? If I am not convinced with what I'll discover about the product, then I should be honest about it.  I cannot live and work lying to people.

1. What is the point of difference the brand has, and other competitors doesn't?
2. what is the brand frame of reference and the goal they can expect to achieve by using a brand?how can we shifting the frame of reference up when other competitors follow the same goal or frame of reference?
3. Are we leveraging our points of parity? what are the services the brand has to provide in minimum comparing with other brands on the same field or fields?

Product USP,  Target segment , Objective