Register now or log in to join your professional community.
Product, Price, Placement and Promotion very important to market a prduct but how can we analyse these 4P's once product marketed.
before you distribute the proct you have first to look in the4ps since they will help you position the product correctly.so if you had the laid down the strategy then you will just analysis the result visa vi the laid strategy
I think the topic is good but the question is not stated correctly. :)..
Because you need to Analyze 'What, when, where, Who' & before you start Distributing you should analyze which is your Target Audience, is it a niche product or Mass product /generic product (That's one 'P' --- Product).
Along with your type of 'Product', the 'Price Tag' attached along is also very Important factor because many people may have a 'Willingness to buy a product or avail any service but may lack ability to pay for it' (Thus it's one other 'P' --- Price).
3rd Important factor is 'Where' you going to sell it. As many markets the Product could be good & People may have the ability to pay for it but Political/Religious/Socio-Economic envirnoment may not permit to it thus (Another 'P" Place or Placement is covered).
The last is 'How' do you promote to reach your customer. If the product is new or unique you have an extra task of creating a need for the product & not just by able to make it appealing but also able to 'Associate'. It could done through lot of ATL & BTL Activities, Instore activities, sampling &/ advertising in visual or print medium's.
Thus,4 P's are crucial to 'Evaluate' & be 'Analyzed' before you actually start distributing it nor you may end up either 'Distributing in each & every Outlet/store but there would be nobody to 'Buy' it as there would be no market for it' or You would be not able to enter the 'Market' itself.
Look, once your product's out there, you need to keep tabs on how it's doing. Talk to your customers and check your sales data to see if people actually like what you're selling. Keep an eye on your pricing - are people buying more when it's cheaper? What are your competitors charging? For distribution, figure out where your product's selling best and why. And don't forget to measure if your marketing is actually working or if you're just throwing money away. The key is to keep adjusting based on what you learn. It's not rocket science, but you'd be surprised how many people mess this up.
Analysis 4p by the design of the product or take it out to the form of the public must be presented to the slice or a particular sector to find out their opinions about the product and its price and method of distribution and promotional Vtsamimi product is in accordance with the views and convictions of potential customers or sector target Varahm positive can increase our sales and our shares and reduce fatigue promotion and completely contrary to thatThe opinions are relying on negative promotion and distribution Ptovi the
One can do primary research or secondary research to understand and analyse 4Ps