Do we need to study culture more to improve business?

Definitely ,,, 100%

Culture is one of three pillars (business, technology and culture) upon which success and prosperity can be established.

In fact, and as the culture pillar deals with the people dimension, I personally see it the most important and the ultimate objective

Of course, culture is unique and my subject to alter  when  situation   needed. so every professional employees need to study  their companies culture if they are new. or the company changed its present  culture.

• Culture is basically the way the people in an organisation do things whether positively or negatively.
• Therefore in terms of marketing the organisation needs to constantly check for any loop holes that are detrimental to the success of their product or service delivery.
• The perception that the customers and potential customers get based on the core culture of an organisation determines whether they will come back or not.
• The product may be perfect but of the culture is rotten no one wants to be associated with such.
• Culture is who we are and it is also what our brand represents.

Definitely, knowing culture helps you to know the environment ; Environment further helps to know feasibility and feasibility tells you the opportunities.

Studying culture is vital in marketing.