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Is implementation of CRM software a MUST, a PREFERRED CHOICE or a LUXURY?

Marketing ERP CRM Customer Service Sales Customer Relationship Management
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Question added by Khatim Abbas Seed , BUSINESS CONSULTANT , Google
Date Posted: 2014/05/19
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Subhranshu Ganguly
by Subhranshu Ganguly , Quality Analyst. , WIPRO

Sir

I think if you have a diverse customer base geographically , ehtnically or otherwise a CRM is a must.

If you are an SME wanting to be a multinatinal you always want to know

  • How to retain your client base
  • What do your customes want
  • What % of your customersare detractors
  • what % are fence sitters and supporters (would recommend your products to friends and relatives)
  • what is the net effect of your ad campaign . To answer all these questions and more u need a comprehensive CRM.

 

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