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Sice companies are more savvy nowadays about using digital marketing for promoting its business or products to larger cnsumer
BigData plays a crucial role in analyzing consumer behavior to boost sales and product performance.. Many companies are investing over social media and other platforms to gather information about the core interest and study dynamics from different angles.
Why facebook acquire whatsapp?
Whatsapp contains a huge userbase / bigdata that interest facebook!!
Big Data is not a new thing, it is essentially large and complex chunk of data which the traditional database management tools are unable to process, it has always been there but as the cost of storage of Data is decreasing day by day, storage and processing of these data are coming into practice.
Big Data, is not a new concept, it has been in use in different form as of we know it today.
‘Big Data’ and insights shared, learn why major ecommerce companies agree that owning big data does not lead directly to successful marketing and how to turn your data into actionable insights.
An old phenomenon which has been revamped to suit modern and innovative trends
Sice companies are more savvy nowadays about using digital marketing for promoting its business or products to larger cnsumer base and more the larger customer and competitor database available for doing so more it connects the product to customer and you are able to tailor your product to pitch iot to the right customer in right market.
The big winners from big data will be those brands that can industrialize and operationalizeMarketers need efficient collection, fusion and utilisation of big data and its sources to drive highly-effective, highly-targeted marketing campaigns and initiativesData cleansing and smart data segmentation are barriers due to the sheer volumes now being collected
