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What are the top challenges marketers face?

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Question added by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town
Date Posted: 2014/05/22
Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

Every marketer faces different challenges. Although we typically share similar goals, some marketers are stuck on lead generation, while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place.

  1. Generating Awareness and Driving Traffic

  2. Targeting Effectively

  3. Using Social Media to Generate Customers and Revenue

  4. Keeping Up With Marketing Trends and Strategies

  5. Increasing and Proving ROI

 

Bassam AL - Mujamami
by Bassam AL - Mujamami , مدير الموارد البشرية والشئون الإدارية , Bin Mariee Group

5 Top Challenges Marketers Face

 

1) Generating Awareness and Driving Traffic

2) Targeting Effectively

3) Using Social Media to Generate Customers and Revenue

4) Keeping Up With Marketing Trends and Strategies

5) Increasing and Proving ROI

 

georgei assi
by georgei assi , مدير حسابات , المجموعة السورية

If we add all the answers we get the typical colleagues answer unified all fellow gave his answer on his own terms agreed with everyone

Ismi Puji Hastuti
by Ismi Puji Hastuti , English Teacher , SMK Widya Taruna

The answers have provided already by collegues here, I agreed with them. 

Deleted user
by Deleted user

  1. Awareness/traffic (22.5%)
  2. Lead generation (16.2%)
  3. Social media (6.3%)
  4. Targeting (5.4%)
  5. Branding/brand recognition (4.5%)
  6. Converting leads to customers (3.6%)
  7. Keeping up with marketing trends (3.6%)
  8. Increasing/proving ROI (2.7%)
  9. Content creation (1.8%)
  10. Budget (1.8%)

Irina Chepel
by Irina Chepel , Personal trainer , Freelancer

Different marketers - different challenges. But most of them are named above of course

Snezana Brankovic
by Snezana Brankovic , • Senior Consultant in Marketing Department , „Stankom” Business System

The challenge of not having a large enough volume of interested prospects, of not generating more awareness through the various available  channels , of not being effective in targeting, of not knowing how to convert  a presence on social media into profit, of not keeping step with marketing trends and strategies, of not increasing and proving ROI

Cary Culanag
by Cary Culanag , Network Administrator/Dynamics AX Admin , Dubai Al Ahlia Quick Transport LLC

I would say language and culture barriers should be the top challenges in marketing specially with a diverse and multicultural consumer market as your target.

souha safir
by souha safir , إدارية , قطاع التربية

Agreed with colleagues

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

 

I MAY LIST OUT FIVE:

1, New Trends in Patterns and Designs

2. New Technologies which reduces the cost of production substantially so that the investments in capital assets are becoming worthless.

3.New alternatives (Eg. Photo films are replaced by digital world)

4.Competetion from Mega corporates (PROSPECTIVE)

5.Duplication of Products with less scope for identification. 

Mukesh Varadhan
by Mukesh Varadhan , Administration Manager , M/s. Triton Health Care

I like to add the points shared by Mr. Divyesh Patel;-

6. Distribution Network.

7. High cost of advt media.

8. Fake products. 

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