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The nature and scope of these relationships are very different and therefore they have identified to be most effectively utilized in achieving the ultimate goal of the company.
quality has its own language which is much better than any marketing & sales planning, it speaks much louder then you expect from marketing.
it will also support you with your customers
Quality of relationship is very important to my business
This is why I try always my best to maintain and improve personal and professional relations with my customers, partners, suppliers, peers, associates and colleagues .
Even if this does not pay off immediately, it will on the longer runAnd even when I know I have to invest (time, effort, money) in these relations, I know they will pay me back even later on !!
We all MUST agree about Quality is basics for anything you can measure on it , thats why some companies have internal section for Quality in order can measure it within the company.
In short,
Quality has no subsitute !
Rest I do value to the answer of Mr. Thiab
Customers expect a high level of service. Regardless of the quality of the product or service your provide, they will not stay loyal to you on a long-term basis unless you treat them properly before, during and after a sale.
You need to consider how you communicate with your customers, how effectively you respond to their demands and how you gather and act on their feedback
They are directly proportional. The better the quality of your relationships the better are your sales and relationship development.