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How should you address the PRICE objection?

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Question added by Abdul Samad Nadeem Malik , Business Support Officer , Thimar Al Jazirah - 3M ESPE
Date Posted: 2014/05/29
Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

It’s important that you are secure in your pricing before you put it in front of the client. Make certain that your pricing is in line with the market and if it is high, be prepared to discuss why your product or service cannot be compared with your competitors based upon its unique qualities. If you are convinced your pricing is appropriate, don’t be afraid to stand your ground. Listen to the clients objection, but have key points in mind for how to speak to the overall value that you bring to them.

 

When it comes to your state of mind, it’s critical above all else that you are confident what you are charging for your products and services is appropriate given the value and benefits provided.

 

zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

sorry bro,,, m not expert in pricing,

صباح حميد غفور سعيد
by صباح حميد غفور سعيد , اداره المحتوى في المؤسسه .المدير العام , منتجه ومصنعه واداره اعمال في الف عافيه هه زار عافيه

Through the provision of adequate and convincing reasons to the other party and that contribute to the development of prices, for example, quality and brand and good primary materials and manufacturing

Deleted user
by Deleted user

Price Objection is a very vast term and has very different aspects, in general, price discussions can be done on ROI

Ahmed Fathy
by Ahmed Fathy , Business Development Director - MBA - PMP - EBRD International advisor , International Casting & Modern Industries

sorry dear

Khatim Abbas Seed
by Khatim Abbas Seed , BUSINESS CONSULTANT , Google

With CALM and CONFIDENCE. You can manage to address such common form of objection by following a couple rule of thumbs that will raise your confidence level (and even effective communication):1. Know your product, service, customer, competitors' offerings market and purchase considerations WELL! That's your first preparation!2. Train yourself for such situations, don't sound too arrogant and don't be too "shaky" either. You should KEEP IN MIND, as a salesman, that pricing should be the final result of tedious, meticulous and industrious research, valuation and evaluation of multiple business processes incorporating many costs that need be covered before a business can reap some profit-margin. So, you won't be selling lies, you'll merely "defend the price" by highlighting visible and sensible advantages of your product and services and how they've come to be the result of many (quality assurance and control) processes, backed up by extra advantages related to either product life time, update, technology enhancements, delivery, market share, customer satisfaction rates, compatibility, after-sales or long guarantees that come together in justifying the VALUE of YOUR product above that of others.

Menerva Melad
by Menerva Melad , Account Executive, Key Accounts , Graphic Home Company

Price can be discussed in terms of cost-cutting and avoiding cost of poor quality.

Deleted user
by Deleted user

By concentrating and emphasizing on justifying the perceived value and benefits of the product / service for the consumer

Raafat Sallam
by Raafat Sallam , Organizational Development and Training Consultant , Training Centers, Marketing Organizations.

Price can be discussed in terms of cost-cutting and avoiding cost of poor quality.

so, Six sigma refers to the concept of "Genius of the AND".i.e, how to decrease the cost and satisfy high quality.

Mohammad Tohamy Hussein Hussein
by Mohammad Tohamy Hussein Hussein , Chief Executive Officer & ERP Architect , Egyptian Software Group

By objectively discussin the ROI.

Marlowie Hatulan
by Marlowie Hatulan , Banquet Manager , Radisson Blu Hotel

Dealing with objections doesn't necessary mean bargaining your price. If one truly believes in their product and services..and have met the desires and matches that customer needs, then their won't be any reason why compromise quality with pricing.

As they say, customers will not tell their budget easliy but if you hit the right music to play they will surely dance with it.

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