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Both are Important.
I think Mr. Khatim has already explained it beautifully along with some others.
Pre call analysis and post call analysis give the decision maker quantitative information and leads to a trend analysis to sort/group the customers and tehn we can take action about the most important ones.
By using that, we can satisfy80-20 rule.
Both of them are very important
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I agree with Mr. Khatim
excellent demonstration
Answer can be100 page long but i ll mention one thing. what and how to make or present on basis of where customer shows interest. and how to improve for long term.over satisfaction of customer.
both of them = the key of customer satisfaction
Both are part of business intelligence related to sales and CRM (Customer Relationship Managemen). A pre-call analysis is gathering, consulting and/or interpreting available info about the customer,
These are fundamentals of a Sales Process.
Pre Call Analysis:It means Preparation of Strategy for the Sales Call to be conducted which includes: Are you in the right market with right product for the right customer and the product or solution and preparedness with answers for the possible the quesries which the customer is likely going to ask and carrying of right kind of product literature,info data,price list and competitors data.
Post Call Analysis:It means did you follow precall Analysis in a system while making a call,Were you able handle all possible queries raised by customer satsifactorily,did you create a common ground with the customer,did you summarise at the end waht all was needed by the customer.Did you present your product in a way that appealed the customer and fulfilled his/her need.Did you ask for the order and were you able to get one.If so your pre call analysis is O.K and Post Call Analysis will aloow you to do home work for the customer for his next call and help you to devise startegy to enhance business from the customer.