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i think it is used both as a mean of communication and entertainment too.
Yes especially in young generation social media plays an important role and have effected them more than desired.
Now social media is used for communication and entertainment both as well as commerical also.
usualy used for entertainment instead of being used for a means of communication
With the advent of social media, the virtual monopoly enjoyed by the fourth estate(conventional media structured by interested groups) demolished and self driven opinions are being precipated in social media by unrestricted participation.