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Who is a market challenger?

Does it target the market leader or the more vulnerable competitors?

Marketing Mix Sales
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Question added by Subhranshu Ganguly , Quality Analyst. , WIPRO
Date Posted: 2014/06/02
Upvote (3) Views (4) Followers (1) Answers (3) Report Question
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Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

Marketing challenger is a business in a strong, but not dominant position that is following an aggressive strategy of trying to gain market share.

Abdul Samad Nadeem Malik
by Abdul Samad Nadeem Malik , Business Support Officer , Thimar Al Jazirah - 3M ESPE

Agree with Mr. Zafar Abbas

zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

challenger is the company who is successfully chasing the market leader.

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