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There are two ways to create blue oceans. In a few cases, companies can give rise to completely new industries. But in most cases, a blue ocean is created from within a red ocean when a company alters the boundaries of an existing industry.
Sorry I don't know
I don't know..
Creating your own blue ocean is not easy nowadays specially if you want to usie conventional thinking, cook book recipies and/or step-by-step procedures. The marketplace is already crowded with competitors and they are all hungry for business. Once a new "blue ocean" is identified, sharks will come in, fight, compete, hurt each other, and the ocean turns red in very short time !
I would like to reiterate what I said before in answering related questions
I have also mentioned my MV-BMD service which aims at helping business owners/senior top managers describe and clearly articulate new business models and/or revise existing ones to make them more effective and achieve better results !!
The following guidelines may be proposed to companies seeking to create blue oceans:1. Identify the key features/ dimensions that currently define a product/ service.2. Identify a group of customers who only value a subset of these features. These customers may be currently using lower end alternatives, or may be very different from the current customers while having needs that are similar at some fundamental level.
3. Make the product or service not as good on the dimensions less valued by new target customers. This step is counter-intuitive but necessary in order to create value while decreasing cost.
4. Consider making the new product or service better on the dimensions valued by the new target customers and/ or introducing new features targeted to these new customers.
Blue ocean industries arises from expanding the red ones or by development of new practices and upgrade technology of machineries and equipements.
Deployment of the employees also may create new developped activities over the current red industry.
There are two ways to create blue oceans either by crating a completely new industries or by creating it from within red oceans by altering industry boundaries.
1. the main purpose is to gain more value proposition
2. companies try to be unique by means of providing differenciated offerings through innovation
3. companies follow needs of customers and respond them
good point made by brother,, IQBAL ABUBAKAR
A gree with:
SARIA ALAMEDDINE