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How do you define Brand management?

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Question added by Haseeb Khalid , Sales and Promotion Manager. , Medi Urge
Date Posted: 2014/06/06
Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Good Day!!!

The process of developing, mantaining & improving the image of a brand so that its name is remembered with good feeling and positive results in terms of customers' satisfaction is called brand management.

Good Brand management results in a great increase in the sales volume of numerous products associated with that brand.

Muhammed Abdur Rafay
by Muhammed Abdur Rafay , Digital Marketing Executive , Lemonoids

Recognition of the product by creating its value by creating strategic planning by increasing profitability of the product line and decreasing the risk 

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