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What is marketing management in consumer goods?

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Question added by Jayant Mulye , Sale/Marketing Consultant , Soneil International
Date Posted: 2014/06/08
Neil Isaacs
by Neil Isaacs , Merchandise Manager , Al Khayyat Investments

The successful implementation of marketing campaigns with the support of full scale market research to understand what the consumer wants and how to best market the products to consumer effectively.

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