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- customers Segment: need to identify
- Budget
- Action plan based on customers segment (exmpl: products of large consommation ideally choose the BUZZ Marketing), Media (publicity on TV/Newspapers/e-mails...etc), the advertising message should be carefully identify, distribution canels (availability of products)
- Take actions, and follow the results
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Your strategy depends on your segmented customers,their expectation,your expectation and market situation.don't forget to properly position yourself in your targeted market,.position is key.
WELL DEPENDS ON SIZE of industry, target audience , competition, whats our company target against brand leader, resources , team size/capabilties , training department , sales force size , distribution management/size , etc
Target the right audience.
Promote the USPs.
Simple and effective communication.
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