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What will be your approach to go about this situation on one side you don't want to confront him and on other side you want to try innovative things to get business which he doesn't like
Will use some persuasive skills, coming to know my boss attitude & have the full understanding of what is he / she requires to present what is based on facts and figures not based over an opinion & present the ROI for the business. Objective is always to deliver results to the business.