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Because (( Customer )) is the core for any company which make the compan keep on going and not close down , as if the company didn't do that , by sequence the customer will leave your company and look for another which satsfiy his / her needs.
Businesses are based on needs and problems of customers, based on their behavior one can understand what are they actually looking for (can be something new or something that already exists but haven't been identified)
This understanding of customers can help us understand how, where, what, when & whom to target.
Just one more thing to your question, the question will be more appropriate if the work customer is replaced with "consumer"
Because customer is always right and we have to listen to customer first. we have to satisfy the customer and for that we have to listen him always what ever he suggest or complains the service.
Because:
1. Sales and marketing strategy depends on customer what want or need.
2. Business sustainability depends on customer.
3. Production depens on customer demand.
according to me it is all about learning from your previous experiences, if you do so it helps you in each and every aspect but for that you need to execute it well.
