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Marketing strategy with a higher purpose to transcend academic rules learned at business schools (demographics, psychographics, target market etc.). Airbnb experiences ... See More
Not just to determine the most common single attribute but the most common combination of attributes in order to capture trends.
I'd say the fact that people are increasingly money conscious and noone wanting to be ripped off by hotel chains or have to stay at flimsy places on a budget. Airbnb ... See More
Airbnb has several elements that make it stand out from the crowd. As a pioneer of the P2P sharing marketplace, the company revolutionized hospitality. Ultimately Airbn ... See More