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On what criteria can channel members be evaluated for their proper selection? And how are the channel members managed and motivated, once they are selected?
To begin with, CPC is a component of PPC, not two separate things. The cost you have to pay per click (PPC) in a campaign is called cost per click (CPC). And to answe ... See More
I believe this link should be more helpful: https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/marketing-channels-11/marketing-channels-in-the-sup ... See More