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Customer service trends emphasize empathy, active listening, and AI integration. Soft skills like communication, problem-solving, and adaptability are key. A customer-cen ... See More
The RACE framework (Reach, Act, Convert, Engage) is a great tool for guiding digital marketing strategies, but figuring out what really works at each stage can be a bit o ... See More
How do you effectively measure and attribute conversions in the 'Convert' stage of the RACE framework when dealing with complex, multi-touch customer journeys a ... See More