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It is not the editor's job to do so, but individual journaists should use stylistic and linguistic devices to catch their target audience's attention and to enh ... See More
To grab attention I guess. He or she may read it while browsing through the paper. Sometime you may not be able to tell the truth as it may invite criticism I guess
The length of the headline should be short and sweet. It should contains the relevant keyword that is being targeted but do not jinx the headline in order to stuff keywor ... See More
Yes. Lengthy headlines may not be eye catching for some people. It must be attractive enough to grab the attention otherwise lengthy headline is not the solution for gett ... See More
I think online readers have short attention spans and don't want to read long articles. 300 words may be the minimum ideal word count; however, research shows that p ... See More