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Ethnocentrism can be limiting and exclusive to hidden markets with purchasing power. Unless you are true to your brand, as far as the desire to project a specific image f ... See More
Usually ethnocentrism can have good effect on your brand image taking into consideration that your brand is specific to a sole market it can be used to convince the audi ... See More
Most of the bank policies are different, the link between loyalty and financial results varies.
Kotler says that the integration of marketing in service after the main phenomena: 1 - the crises and problems to resolve, and it can be included the following: - the nee ... See More