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There are many failed marketing/ad campaigns that did not work out as planned. The main reasons behind such failures were most of the time a lack of understanding of cons ... See More
The failed campaign may be because a weakness of a market study, Or some missing points. I haven't experienced that before.
I agree with Reem. So many campaigns may look shiny and coherent on the outside, but their pillars -research, research, research- aren't and that leads to the eventu ... See More
I do believe that a lot of marketing campaigns fail for several reasons: 1- Segmentation. no clear segmentation of who the client is, whom we need to target. 2- Image. H ... See More