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Vinod Jetley's image  
Answer added by  Vinod Jetley, Assistant General Manager, State Bank of India
9 years ago

The term "marketing-mix," was first coined by Neil Borden, the president of the American Marketing Association in1953. It is still used today to make importan ... See More

Mohammed  Ashraf's image  
Answer added by  Mohammed Ashraf, Director of International Business, Saqr Al-Khayala Group
8 years ago

Meaning of Marketing Mix : A planned mix of the controllable elements of a product marketing plan commonly termed as4Ps: product, price, place, and promotions.These four ... See More

د Waleed's image  
Answer added by  د Waleed, Management - Leadership-Business Administration-HR&Training-Customer Service/Retention -Call Center, Multi Companies Categories: Auditing -Trade -Customer service -HR-IT&Internet -Training&Consultation
8 years ago

I would agree with the answers ... Variety of correct opinions and info.. ! Thank You

shadi hussien suliman alajrab's image  
Answer added by  shadi hussien suliman alajrab, General Manager, Manuela training and management development
8 years ago

the ingredients that go into a marketing program product , price , place , and promotion the factors that effect on marketing mix : price brand name convenience package s ... See More

Sashikanta Mohapatra's image  
Answer added by  Sashikanta Mohapatra, Manager - Business Development/Sales Process Deployment, Vodafone Spacetel Limited
9 years ago

The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often ... See More

Muaz Qadri's image  
Answer added by  Muaz Qadri, Director, Emaan Enterprises
9 years ago

The Marketing Mix is often crucial when determining a product or brands offer with the four P's ;Price, Place, Product and Promotion, these factors provides a good f ... See More