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Mariam Eid's image
Question added by Mariam Eid Marketing and Communications Manager Executive Solutions
8 years ago

Why do you think marketeers use jingles/songs in their advertisements very frequently?‎

A lot of advertisements, especially in the arab world, have songs included in them or jingles about the product that is being advertised. This has become used so frequent‎ ... See More

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Emmanuel Wamweta's image  
Answer added by  Emmanuel Wamweta, production supervisor, Tembo Steel Rolling
7 years ago

The main reasons for adverts are to catch the attention of viewers by creating awareness, persuading them to buy or like the idea or product & ultimately "positi ... See More

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Answer added by  Deleted user
8 years ago

To create top of mind awareness. You always want your song or your jingle to be what sticks in a consumer's head when they are contemplating a purchase.

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Answer added by  Deleted user
8 years ago

That is because built-in familiarity and emotional connection,and transferring the feelings and emotions of the song to the brand. Also because audio can drive consumer r ... See More

osama faitor's image  
Answer added by  osama faitor, مدير فرع, المصرف الزراعي
8 years ago

An appropriate way to attract consumers   Where the consumer is likely influenced by the sound and the picture in the first place

Paaresh Swamy's image  
Answer added by  Paaresh Swamy, General Manager, Autonomous Advertising and Design
7 years ago

If you have the right recording gear and know how on how to record, produce, Mix and master, you don't necessarily need an Ad agency to come up with the final produc ... See More

Yahya Bah's image  
Answer added by  Yahya Bah, Principal & Marketing Consultant, International Community
7 years ago

They do it to generate  emotional attachment as a prelude to driving likeability and product/service association 

Mazen Quddusi Quddusi's image  
Answer added by  Mazen Quddusi Quddusi, FOUNDER, Zaprest technologies
7 years ago

Because it immediately captures attention. Youtube views of songs vs informative videos clearly indicates that majority of crowd wants entertainment not education.