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One of the most valuable elements for marketing is the ROI that is generated from the campaign. ROI for any marketing campaign can be calculated using below thumb rule: R ... See More
It is important to correctly attribute the benefit of various marketing tactics. Using unique promotion codes can help. For digital, ensuring proper "tags" for ... See More
Before any campaign, you have to decide what is your precise objective, that is your AIM of the campaign. Is it to increase brand awareness or to increase sales and so on ... See More
That is the mother of all questions in marketing and answering this question can fill a book. Shortest answer says it depends on the medium and on the measure - in other ... See More
Firstly focus on your target market - Know your target market and do Psychographic and demographic segmentation: Age, gender, education, income, occupation, socio-econom ... See More
There are measurement metrics by which the ROI can be measured if this is an tactical campaign. Any brand campaign the objective is to create awareness and making announc ... See More