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sometimes we go a broken identity somehow inside the advertising campaigns, do you have examples or concern about that?
When you put your Visual Identity Standards; you never assume all expansions of visual identity through media. i have some examples but i can not tell all !!??
it's the matter of perception & form of any visual identity which break it or creatively spread it throughout your campaign. A good visual identity never breaks ... See More
The main thing you need to keep in mind when designing a logo is that it should be simple(for top of the mind recall), distinguished from other brands and should reflects ... See More