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What is a "strategic principle"?

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Question added by Mohammad Tohamy Hussein Hussein , Chief Executive Officer & ERP Architect , Egyptian Software Group
Date Posted: 2014/06/27
Mohammad Tohamy Hussein Hussein
by Mohammad Tohamy Hussein Hussein , Chief Executive Officer & ERP Architect , Egyptian Software Group

A strategic principle is a memorable and actionable phrase that distills a company’s corporate strategy into its unique essence and communicates it throughout the organization.

 

 

The strategic principle’s power—its ability to help companies maintain strategic focus while fostering the flexibility among employees that permits innovation and a rapid response to opportunities. Strategic principles are likely to become even more crucial to corporate success in the years ahead.

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