How can we use the "Information Gap Theory" to achieve Social Media Strategy & Content Marketing success?

There are10 Tips :

1. Post Content that Interests Your Customers

2 .Post a Variety of Content by Blog Posts – Photos –Videos

3. End Every Post With a Question

4. Don’t Post Too Frequently

5 .Allow Fans to Write on Your Wall

6. Don’t Share Twitter Posts on Your Facebook Page

7. Use Contests, But Use Them in Moderation

8. Get Creative With the Contests

9.Try Selecting a Monthly Topic

10. Be Interesting! After getting posted.