How to track and measure the success of offline marketing efforts like magazine, newspaper and radio ads?

The ability to measure the effectiveness of your marketing efforts is crucial. By understanding which marketing channels are providing a return on your investment, you can focus your efforts on those, rather than wasting valuable resources on campaigns that aren’t producing the desired results.

Ways to measure the success of offline marketing:

1. Advance Segments

2. Google Campaign Code (URL)

3. Discount codes

4. Online site surveys

The success of offline marketing efforts like magazine, newspaper and radio ads could be tracked and measured using the number of inquiries, sales volume and reach or coverage