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I believe that you should have more attention for Quality & Price professionally.
Be100% sure you've nailed your 'brand key' before putting in all that money and effort.
if you mean store retail i would say from experience keep shifting the locations of all items so customers will always feel that there is something new.
every customer enters the store will look in his own way,keep moving and changing the displays daily ,never leave the store front with the same look,inside keep shifting left to right back to front and vise versa,.
Make sure you fully understand your customer and his/her needs.
UNDER PROMISE AND OVER DELIVER
Give the best customer experience and make the customer happy and you will win.
specify your costomer
CHECK THE EXPIRY DATES OF FOOD ITEMS ON REGULAR BASIS.....
Take good care of your customers and employees because they are your best ASSETS.
it is said in our language that "Jo dekhta hai wo bikta hai".... in english "that which is seen is sold" .... or ... the thing that you want to sale...make it available otc.