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What is the difference between (business development) & (Marketing)?

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Question ajoutée par Ahmed Zawawi , business consultant , confidential
Date de publication: 2014/07/07
Abid Abdul Ghani
par Abid Abdul Ghani , Associate Consultant , Elixir

Hi Ahmed,

 

Marketing is a general, more broader term and area of an Organization. It deals with the Product, Price, Place (Distribution) and Promotion of the Company, its product(s) and/or service(s).

 

Business Development is a Promotional tool that comes directly under the Marketing of any business. More specifically, Business Development has got more to do with B2B Marketing.

 

I hope that answers your question.

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