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Dear Salman,
Couple of ways a service can become a retention tool is when the provided service is of exceedingly high quality, e.g., a center of excellence. In this instance, the venue of service provision itself becomes attractive both for customers and employees.
Another example could be that of a service being provisioned for a major cause or initiative. Again, people will naturally be inclined to be affiliated with it.
Hope this has helped.
Regards,
Saad.
