Why is attitude and behavior important to customer service?

simple Give respect Take respect ,,, you always want something in return..so all this is important

Customer service is a service rendered by people. It is not a product. For this reason, the attitude and behavior of the people involved will be key component in the process of achieving or failing in the final result.

Customer service reflect the company.. If you had a bad behaviour and attitude , you're not benefiting the company at all . So the customer service must always be great! 

Attitude and behavior are the only way to reflect sincere intentions which is a crucial element in customer service. And an excellent customer service is one of the ways, together with a quality product to sell, to ensure profitability and success of any business. Imagine getting an advantage over other competition/sellers if you use this opportunity of providing delightful customer service. You can get free advertising from satisfied clients who share their satisfaction to family and friends! The right attitude and the ideal behavior that comes with it is the only way to provide exceptional customer service. Buyers can easily detect pretense and fake service, given by those with the short goal of making the sale. Customer satisfaction will bring your business to greater glory, so to speak.