What comes first: customer loyalty or personnel loyalty?

satisfied employee will give you satisfied customer...

Personal loyalty lead to customer loyalty. High engagement among employees improves morale, reduces turnover, and improves profitability.

Employees are a company's most valuable asset. Your employee could either make or mar the image of a company. A loyal personeel will stop at virtually nothing to ensure customers are satified which would lead to loyalty

Personnel Loyalty. Without having Personnel Loyalty you would not be able to effectively achieve Customer Loyalty. The following book is a proven example of my thesis:

http://www.amazon.com/Employees-First-Customers-Second-Conventional/dp/

Personnel loyalty helps to achieve the customer loyalty.

We all agree to Personal because thats lead to Company Loyalty which leads to not only Customer but to whole company operations either internal or external.

Both are important because if you are honest and dedicative towards your work then automatically it will be benefitial for the company which ultimately wins the customer satisfation.

as you are already employed by company  there is no dubt of you r loyalty so in that case customrs is the king and his loyality come first