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Both offline and online, you can also mention the type of activities
Thank you for addressing your question to me. As I see that all the marketing and branding efforts are measured by the ;
1. Sales growth.
2. Customer retention.
The growth in sales is measure of succesful marketing.
The consistent upward graph is indication of increase in customer base that is the result of succesfull branding.
I would also like command better price for my product as a result of succesfull branding. Therefore growth in sales revenue can also be viewed as the measure of branding.
I am very happy when I see a competitor comparing their product features with my product. I feel I am succesfully able to create brand awareness. As you find many white goods manufacturers compare their products with other brands.
depends on what medums of Marketing you are using!!! Direct marketing like 'promo codes' on ice cream boxes (for eg) can be measured by the no. of units people buy during the promo and so on....
digital marketing is the only medium you can accurately measure.
Branding as the name suggests is just branding. if customers like what they see and read they might want to buy. That again depends on design, packaging etc. theres no defenite way to measure its effectiveness depends on a1000 factors...brand visibility, awareness, advertising etc.
according to my experience to handle your product is need first to master the company profile and your products.so that you can explain to the client very clear what are the benefits to them. and also the satisfaction of the client.
knowing we have have two type of marketing, conventional and network marketing. in order to measure your branding activities you need to master your bussiness plan, your target and set your goal.
To measure Branding :
1- Qualitative Research
2- Product Image Market analysis
3- Brand Awareness Research
